Visual Merchandising: partenariat Hugo Boss
Partenariats Hugo Boss pour la création de 5 vitrines pour le label Boss Orange pour le flagship de Berlin...Métamorphose
Ce projet représente la transformation du client en portant les vêtements Hugo Boss.
Portez Hugo Boss et vous serez différent des autres!
For this project, I have been inspired by the themes of nature, food and fashion according to the trends identified by Li Edelkoort: hiding and concealing oneself.A texture invading both the interior and the exterior of the window creates a sort of protection for what is placed inside the window. Concealed within, there is a series of mannequins in different stages of metamorphosis,
The strong point of this display is the sens of mystery that texture can produce, generating an intense desire to go inside and discover more.
The idea of invading textures could be put in the entry, giving an impression of matamorphosis
The texture used could either be made of vegetation or of synthetic material.
X-Ray
Une vitrine qui change d'aspect lorsque le client s'approche d'elle.
Une vitrine statique représentant des coffres de livraisons Hugo Boss...
Pour ce changer en une vitrine Rayon X, où l'on peut apercevoir les habits Hugo Boss.Cette vitrine met en évidence tous les "intricate details" , caractéristique principale du label Boss Orange.
For this display, I was inspired by hospital X-rays and baggage control terminals in airports.The display consists of two parts, presented in alternating sequences throughout the day.
For this, has to be installed on the street to detect
passers by.
The first part presents an arrangement of trunks and suitcases with orange labels which are lit in a simple, straightforward way.
The second part of the sequence takes place in the dark, with the content of the suitcases highlighted from within so that all the intricate details of the accessories or products are clearly visible.
The main quality of this display is the fact that each product is highlighted by its details rather than by its color.
This project could be put in the entry, as if people were passing through baggage control at an airport
Ordre/désordre
Des faisceaux lumineux disposés tantôt dans le désordre et tantôt dans l'ordre, Des rayons colorés en Orange pour le clin d'oeil à la marque traversent les mannequins afin de brouiller toutes les limites...
Order and chaos are two aspects of our lives, visible everywhere in every kind of situation.
For this display, I have been inspired by the urban environment and especially by scaffolding. Scaffolding is usually associated with outdoor spaces but I have decided to install it indoors.
However, I use it in a different way.
Various different materials can be used to recreate scaffolding.
This concept is presented in two parts at different moments of time: chaos, with each of piece disposed in a completely random way; order, with the same pieces arranged in strict geometrical patterns.
To have a one way window, pieces of material can be replace by light beams.
This display can either incorporate accessories and mannequins or not, presenting only the pieces of material to evoke the notions of order and chaos. It can also be adapted to the space available by limiting or increasing the number of pieces used.
These pieces could be used inside the store for displays for example.
Les 4 éléments
Un de 4 éléments, le feu.
Sur chaque vitrine, une projection de l'élément interpelle les gens pour les inciter à se diriger vers le centre de la vitrine, où , à travers des ouverture , le client peut voir des accessoires de la marque éclairés et mis en évidence comme des oeuvres dans un musée.
Chaque accessoires sont en rapport avec l'essence même de l'élément...
This project is based on the four elements. It is conceived in 4 parts which unfold in a sequence of time.
As everyone knows, these four elements (fire, water, earth and air) are an essential part of our lives and are therefore of interest to everyone.
In each window, a video projection showing one of the elements will attract passers- by to enter the universe presented.
In the window, there are 3 holes through which people can look into the display.
Inside the window, there are boxes which represent the essence of each element.
In these boxes, various accessories linked to the elements can be presented.
An additional option, outside the window itself, would be to create a connection between the elements and the senses- smelling fire, for example, or hearing water, touching the earth and feeling the wind.
Initially, the client’s attention is caught by the moving video image which incites him to discover what is inside the window and in so doing, to experience simultaneously all the other elements.
This project highlights each individual accessory, presenting it as if it were a work of art displayed in a museum.
